the $10m acquisition.this is actually a related party...

the $10m acquisition.

this is actually a related party transaction which always makes me suspicious.
however if you read the details it appears fair as there is both a call and a put option attached to the deal.

to my understanding the put option means that MOZ can just hand the business back if they feel it's not working.
and because this is more than 50% deal this acquisition will need to be consolidated in the accounts, and hence the messy year end financials.

I think the logic for this acquisition is to fast track their online business.

I really don't know much about this, hoping I can trust management. but again remember management are major owners of MOZ. The value of their shares in MOZ is worth more than the acquisition, so surely they are not inserting a complete donkey, and if it doesn't work out, remember there is the put option to exit.