And what a great marketing and promotional idea - to let 30 of the best medical schools/hospitals in the US try the product for themselves and gain first hand experience of how well it works. Break the ice, learnt “how to use it”, hands on experience, already have the product and protocols approved for use at those 30 institutions, and if have good or great results will then have 30 leading institutions, Profs, and academic departments and hospitals in the US support its use. And demand the product!
Great exposure.
(And of course probably adds to the statistics, not just a very clever promotional and free sample exercise).
Very very clever!!
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