So we have a product that will not do what it was originally...

So we have a product that will not do what it was originally designed to do, but instead does something far greater by reducing deaths via heart attacks and strokes by 60% in prone patients!!

This is not the first time a product was developed and it was found to be a multibillion dollar product but not in the field it was initially developed for:

Viagra

Viagra, was originally conceived as a treatment for hypertension, angina, and other symptoms of heart disease. But Phase I clinical trials revealed that while the drug wasn’t great at treating what it was supposed to treat, male test subjects were experiencing a rather unexpected side effect: erections. A few years later, in 1998, the drug took U.S. markets by storm as a treatment for penile dysfunction and became an overnight success. It now rakes in an estimated $1.9 billion a year.

So our product does something extremely positive by decreasing deaths by 60% in heart and stroke prone patients; who cares what it was originally designed for, the goal posts have now changed into the big league!!