Read this...
https://micky.com.au/twitch-adds-esports-directory-as-esports-stream-events-heavily-trend/
https://venturebeat.com/2020/02/25/newzoo-global-esports-will-top-1-billion-in-2020-with-china-as-the-top-market
https://micky.com.au/facebook-gaming-app-launches-as-a-competition-against-twitch-youtube/
The pieces of the puzzle are all falling into place.