I personally couldn't care less why they sold out this morning....

I personally couldn't care less why they sold out this morning. I think it's completely irrelevant in relation to the bigger picture.

There needs to be focus on the fact that the company as yet has not marketed at all. We know that it is going to launch very soon (hopefully they can give us a date sooner rather than later) and the social media marketing will begin in advance of that date and it's game on!

The point is we know it's coming soon and the time to get on board is rapidly running out!

sk.