https://www.marketing-interactive.com/allan-phang-joins-dubai-based-esports-firm-galaxy-racer-as-cmo
"Despite being a young organisation, Galaxy Racer has entered into partnerships with several companies. They include gaming peripherals firm Techxhub, eLaLiga's eLaLiga Santander Fan Cup, as well as an upcoming partnership with an English Premier League footballer which will be announced in the coming weeks, Phang told A+M.
"The esports and gaming world is a sunrise industry and I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approach focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z digital natives and Gen Alphas," Phang said."
Another article. Full story on link above. This 360 approach is what separates us from rest (imo)
https://www.marketing-interactive.com/allan-phang-joins-dubai-bas...
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