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Allan Phang, Chief Marketing Officer: Galaxy Racer...

  1. jok
    603 Posts.
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    Allan Phang, Chief Marketing Officer: Galaxy Racer Interview
    https://egg.network/allan-phang-chief-marketing-officer-galaxy-racer-interview/


    "To The Moon
    When Allan announced that he was leaving EVOS, his inbox started blowing up with job offers. He decided to join Galaxy Racer because they had a vision he believed in and he saw himself as being part of their journey. Fun fact: Galaxy Racer is a portmanteau of Galaxy Express 999 and Speed Racer – two anime/manga properties about an exciting future – an apt description for the forward-looking company. The group company (Riva Technology and Entertainment) has been diversifying its portfolio over the past year by investing in many different projects such as a camera for influencers, mobile games based on The Umbrella Academy, and even hiring an ex-Disney veteran, Guenther Hake.

    Allan will be handling marketing duties for Galaxy Racer on a global scale while helping to expand their Malaysian and Southeast Asian reach, and his work will go beyond esports. Safe to say, we’ll be seeing a lot more of Galaxy Racer in the coming years, both in and out of the esports world as it establishes itself as a lifestyle-centric brand. “I don’t want to sound cliché, like a Faze Clan per se, but we’re moving towards that direction. Esports and gaming will be the hero, or the carry, while the rest of it will eventually be as big,” said Allan."


    Full article on link above
 
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