Pocket Portal technology used as the consumer interface for the MTV Mobbed product...www.mtvmobbed.com
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ASIA MOBBED AT 2006 ASIAN MOBILENEWS AWARDS BY MTV & MOTOROLA! DIGITAL INTERACTIVE PLATFORM MOBBED HONOURED WITH “BEST MOBILE PHONE APPLICATION” AWARD
SINGAPORE / HONGKONG, 22 June 2006 — MTV Networks Asia Pacific and Motorola’s Mobbed was named the “Best Mobile Phone Application” at the 2006 Asian MobileNews Awards. Mobbed is the first-ever highly interactive digitally focused integrated platform MTV and Motorola has embarked on and is dedicated to the mobile phone user community.
Available to mobile users in Australia, India, Indonesia, Malaysia, the Philippines, Singapore and Thailand, Mobbed in its mobile form is a downloadable interactive Java application consisting of nine icons (see annexure on mobile components of Mobbed) which remains a consistent umbrella across the region. Mobbers (users) have the opportunity to experience localized content thus making Mobbed an optimum mix of a regional application synergized with local relevance. Mobbed, the mobile application, is also complemented with on-air, online and on-ground elements.
One of Mobbed’s key features MOTOALERT is an example of the strengthened partnership between MTV and Motorola. From its infancy stages in 2003 where it was known as MTV Alert to now MOTOALERT available on Mobbed, this platform is dedicated to providing Asian youths with the latest developments in the music world while enhancing their lifestyles through updates on style-trends, happenings in their countries and around the region, and build a sense of social consciousness within them.
Delegates to CommunicAsia 2006, the world class technology exhibition summit held in the Singapore Expo, can experience Mobbed at the Mobbed-zone located in the open exhibition area at the entrance of Hall 3.
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