As a consultant in the Construction industry I know there is a tremendous resistance to taking on new products, basically due to the fact that there is a (legal) responsibility for this product to be fail safe for some considerable time period. You need to be 100% sure it will be OK before taking it on.
The cost of concrete in the US is around $100 / yd3 = 1.84tonne. So if RNO can charge a premium of (say) $30/yd3 = $16/tonne & if their margin is (say) 25% = $4/tonne how many tonnes p.a. of concrete sales do they need to really be in the money???
As a consultant in the Construction industry I know there is a...
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