it is actually interesting, I was thinking how exactly big can...

it is actually interesting, I was thinking how exactly big can make videos cheaper than a normal media shop. I mean what makes them special in their approach? this is a good question to ask.

a large part of me would like to believe it is due to 1. Economy of scale by filming multiple businesses in batches over a week and thus reducing travel and other one off costs 2. contract labour for shoots so less HR paperwork 3. In camera editing as much as possible? 4. Probably automated transfer of content with perhaps some automated editing and automated export to the three or four different versions required for customer delivery. I hope that is kind of how it works but I am open to ideas