murdoch like minded

More focus on SLSA, might bode well for Data-incrypt in some way.....Will get some points for their support at least.....Very handy
SYDNEY, Oct 16 AAP - Lachlan Murdoch hopes to protect his own
family's beach lifestyle by throwing his weight behind Surf Life
Saving Australia's (SLSA) Major Gift Appeal.
As chairman of the appeal, Mr Murdoch hopes to help raise $20
million to establish a financial legacy that will meet the ongoing
needs of the organisation.
He left his New York-based role at News Corp last year and
returned to his beachside home in Sydney's Bronte with wife Sarah
and their children.
Mr Murdoch said his own concerns as father to a young family
made him realise the importance of beach safety, and of supporting
the SLSA.
"Along with millions of Australians, my family will be heading
to the beach this summer," he said in a statement.
"As a father of two young children, I recognise the importance
of beach safety.
"However, if we want our beaches to remain guarded for
generations to come, we must secure the organisation's future."
The federal government recently announced next year would be the
Year of the Surf Lifesaver, commemorating 100 years since the
establishment of the first Surf Life Saving Association.
SLSA will use the year to educate and inform Australians about
its work, including holding promotional events and improving water
safety education for children.
Mr Murdoch says it's important to get behind the organisation,
whose 37,000 volunteer lifesavers rescued more than 10,000 people
last year, taking the number of lives saved since the formation of
the original surf lifesaving association to 520,000.
"With very little fuss or fanfare, Surf Living Saving Australia
provides a vital service to Australia," Mr Murdoch said.
"They are an essential part of Australian culture and we should
all be extremely proud of the fantastic work they do.
"I welcome the launch of this appeal and urge all Australians to
contribute."
Mr Murdoch is being supported by an advisory committee which
includes SLSA president Ron Rankin.
Mr Rankin said it was important for the association to receive
financial backing to ensure it was able to continue its work.
"Surf lifesavers have been keeping the country's beaches safe
for almost one hundred years and many people assume that they will
keep doing so for the next century," Mr Rankin said.
"We are very grateful for the level of support we currently
receive from government, the corporate sector and members of the
public.
"However, the costs of providing beach and water safety services
continue to outstrip our ability to raise funds, which is why the
contribution of Mr Murdoch and the advisory board is so timely and
so important."
AAP kaj/hn/wjf/nf