Interesting read! SLSA's campaign plans for 2007 are extensive, including activities that reach the whole population such as "working closely with Australia Post and the Royal Australian Mint on the development of a series of stamps and coins to reflect the many faces of surf lifesaving".
See http://www.slsa.com.au/default.aspx?s=eventsandprograms
note: I hold SYG for the longer term.
SYG
synergy equities group limited