Southoz"For ISN to justify its current share price it has to...

Southoz

"For ISN to justify its current share price it has to sell anywhere from 6000 to 14000 units a month. And that’s to justify the current sp – not any blue sky."

You remind me of those punters complaining FMG had risen too far even though they had not shifted one shovel of dirt. If I remember right 300-600 times from bottom before it produced and sold. .
Hey this is why we have an equities market. To trade on future potential.
If the addressable market is 5m devices and the market is starting to crack open one month after launch, essentially on test marketing so as to avoid major blunders more than anything, I think we are on course for big sales.
At this moment in time the market is shaking out those who are reducing their risk. Possibly those who got too scared with the previous life of the non retail endeavours.

To expect a P/E ratio based on current sales is to value this company as if it was addressing a mature market 10 years into its marketing endeavours.
Like those who sold FMG on the fact that it had yet to deliver a ton of iron ore, I think those who sell ISN are getting the valuation totally wrong and provide stock to those who take the opposite view who stand to make a ten bagger from here.
cheers