I don't think MRO will perform anything like Bellamys. Bellamys...

I don't think MRO will perform anything like Bellamys. Bellamys make big $ from value adding to creat packaged and tinned products for retail shelves and shrewdly aimed at the toddler market where some parents consider expense a secondary consideration.

Raw produce however simply competes against raw produce. People will only pay a little extra for organic raw produce in supermarkets, and most just ignore it because of cost difference. There's heaps of examples out there to see any day.