Doing a bit of searching and from what i can tell the company...

Doing a bit of searching and from what i can tell the company isn't spending any money on promotion of the Seniors Life product and probably will wait until the rollout into B&M and other retail channels before spending any propper coin on advertising as an advertisement spend by the company will probably be a prerequisite to get good shelf space etc. as previously happened with some of the spacetalk kids contracts.

I was a bit perplexed initially why i couldn't find it easily on the web but it is actually smart by the company to preserve cash and go all out at the same time when JB's, good guys etc do a catalogue pump etc.

That said there will most likely be minimal pre sales of Life but the company will get valuable feedback so they can iron out any bugs and do a couple of firmwear updates before the large b&m rollout, which will pay dividends for online reviews etc down the track.

IMO