I couldn’t agree more with the potential power of the word of mouth effect. Family and friends seeing and hearing that Jonny or Jenny have got a device for Xmas that they didn’t even know existed can only lead to more sales, then parents at school seeing and hearing that Jonny or Jenny’s friend at school or friend st sport got a device recently that they didn’t even know existed can only lead to more sales. With a new product segment far from saturation this network effect cannot be understated.
MWR Price at posting:
$3.80 Sentiment: Buy Disclosure: Held
