But if you wanted to do a quick reverse engineer -
1)$40 million market cap
2) divide by a 30x p/e for a high growth company
3) Divide by $60 net profit per watch = 22K watches per year.
4) They should do 23K in the first half/xmas period
5) So it isn't expensive
If you add in additional sales paths/regions then for every extra 10,000 watches sold at $60 net profit = $600K profit. Add a 30x multiple to that = an increase of $18 million to market cap. THATS THE LEVERAGE in this business.
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