@Sojourner
Quality growth means clients that are going to stay in business, ones who recognise that $30/month is a very small price to pay for best in breed accounting or business software, who are not going to be influenced by the 6month discount Intuit offers on an already cheaper product. They are like apple, they are just not interested in the consumers/clients that don't see the value in their product.
From a practical point of view, this means all those smaller SMBs, lifestyle businesses, sole traders who realistically aren't going to grow rapidly. Intuit meanwhile is actively courting those businesses with its pricing, but despite this Xero is powering ahead in Australia.
XRO Price at posting:
$16.40 Sentiment: Hold Disclosure: Held
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