my first post, page-14

I don't think the science of A1/A2 still needs to be debated at all as A2M wouldn't still be in business today if the A2 story is false. No way A2 fresh milk could have reached 10% market share in Australia if that s false (selling at 2x price of most other milk). A2 didn't have that much capital to spend on clever marketing in the early years. Most was through word of mouth because it actually worked. And it was also how my family learnt about it many years ago after not able to have cereal for breakfast for most of our life. A friend introduced us to the A2 milk and we didn't bought any other milk ever since. We consider ourselves unlucky to have this sensitivity to regular milk. But this unlucky made it really easy for us to believe the story of A2 as it really worked. And it's the very reason that I bought A2M the first day it's on ASX. It's the future of diary industry.