Nice post Gralynchett.
On a more seat of the pants level, I've seen people putting armfuls of those chill things into their trolly at Big W. If they sold well in Scandanavia, they ought to sell well here.
But the SP seems to suggest something is not quite going to plan. My experience of this one is that they tend to disappoint, so I too await their next financials with some angst.
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