need to compare apples with apples
a) Is the $5 a trade flat rate for all amounts? No!
only till $2500 limit. Then $15 min & > 15k it’s .10%
b) Does Swf charge ~ $100 a month? No!
We got to understand there’s a varied broker market for every kind of trader/investor (else so many wouldn’t exist). Some are happy to pay extra for convenience of same bank as home loans/business, some don’t want to have $ in the acc & use the T+2 to take advantage of opportunities day trading, some are habituated using webiress/viewpoint, some want international trading together/seperate to asx, options cfds, some prefer another user interface over Swf, some like the fb style follow/compare other traders & some don’t.
swf isn’t perfect, there’s a lot it could do to become a more rounded option. People use it because they want to save fees based on their current trading amount/frequency & are willing to let go of some bells & whisstles. Comes down to what value you put on everything & how important each add on is for you. Many have a comsec/another account to track live streaming/watchlists/annluncements & then trade with selfwealth, some use swf+stake, some prefer a big4 only, some don’t care abt chess & use IG/IB.
All that matters is weather or not one feels swf stock is cheap/on par/expensive at the current price & are willing to trade/invest on it if you see that changing short/long term. God only knows the future but like many here, I do believe when the latest quarter results are announced, it’l shoot up a fair bit given mass inc in # of people trading/investing & also believe it’s got a long way to go with growth as its still not well known. Obvious bumper being one of the big4 reducing their fees significantly to recoup their MS. Lets see how things unfold.
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