Premier waits a little while longer till the pain really starts then buys Myer.
Shuts marginal Premier boutique stores, re-opening in the Myer footprint as brand boutiques, so you can get your Jay-Jays or Smiggle from the Myer stall.
In effect becomes a miniature mall in a store. Similar to the current boutique brand show cases, but better defined, and no split incentives because they are all under one owner.
Rationalises Premier's too large in number national retail footprint and extracts value from Myer's fat in floor space lease footprint in one move.
Extra footfall as desirable brands draw in customers who would not bother with Myer now - and opens those customers up to additional higher margin options in other brands.
Not sure it would work, but it shrinks fixed costs and leverages the multiple brand story - and the market would like it.
Premier waits a little while longer till the pain really starts...
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Last
77.0¢ |
Change
0.005(0.65%) |
Mkt cap ! $640.5M | |||
| Open | High | Low | Value | Volume |
| 76.5¢ | 78.5¢ | 76.5¢ | $648.5K | 837.9K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 6 | 57759 | 76.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 77.5¢ | 23000 | 1 |
View Market Depth
| Last trade - 16.10pm 05/07/2024 (20 minute delay) ? |
| MYR (ASX) Chart |