Noted. I just want to point out to my investor colleagues, that...

Noted. I just want to point out to my investor colleagues, that there is no way any site advertising as a potential revenue stream will be on the cards for 1st until these stats pick up. Nor should they be suggested. Advertisers want traffic or others will understand it as circulation. They won't get a second chance in this space so the stats need to be good to support it.

This is a particularly competitive space, let's wait and see what the next quarterly says in terms of $. I for one however, am looking at what is being said and what is not being said. I want them to succeed but I want solid signs of ROI and not in 20 years time. Personally, I'd prefer it as I have said many times before if 1st narrowed their focus. But that's just my opinion. Others will disagree. Keep up the great discussion everyone. Very useful.