Great report but I think Red Leaf is being extremely careful. To not at least allow similar number to the Fitocracy deal is severely underselling the Mayweather brand and reach. Only 100,000 subscribers from 41m followers. The CEO suggested 1% in the announcement so you would have to think they are targeting far more. Also the subscriber model is US$1.50 for up to 1m users so Red Leaf haven't applied the right Monthly price. This alone doubles the .22 cents extra they are allowing for the Mayweather deal. I also think the risks they are suggesting aren't all pertinent to this business. Anyway $1.38 is still a good start.
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