Others can give a better answer but reasons include:
market manipulation by computer 'bots', sometimes selling and buying to themselves extraneous events - rise or fall in A$ v US$ or other currencies, cost rises or decreases in wages/salaries/container shipping/road and rail transport/warehousing costs changes in consumer sentiment re whether a good or bad time to spend inflation and interest rates competitors' behaviour - whether they are heavily discounting stock, forcing MYR to respond the success or otherwise of MYR's loyalty program Myer One and its associated costs and benefits whether MYR can introduce efficiencies such as its almost completed new Melbourne robotic-aided warehouse how negotiations with landlords are growing if MYR wants to reduce its number or square metres of physical stores population growth or decline - for instance, Victoria has had a net population decline in the last couple of years and NSW also hasn't been doing well, though better than Daniel Andrews/Labor's 'Locktoria' movements in inflation and interest rates influencing whether MYR has to pay more or less for any gearing supply chain problems or efficiencies the level of inventory MYR has to hand and how much stock turn it's achieving, and trends therein what percentage of stock MYR is losing due to theft by shoplifters whether Australians are locked down, or have free and full access to physical stores costs MYR incurs when shoppers make online purchases such as freight government decisions on trading hours, taxation rates, wage rises such as those granted by the Fair Work Commission the introduction by the Federal Labor Government of mooted multi-employer bargaining that may hit MYR with extra salary costs
and the perception of institutions, media and retail holders as to whether MYR's net profit will rise or fall in period X, or in bad times swing into a net loss.
'Mr Market' tends to look forward six to nine months. He considers a company's prospects, which include but are not limited to the prospect of capital growth in its shares plus the possibility of a dividend, and if so, how much and whether a one-off or continuing.
Activity by major shareholders such as Solomon Lew may, or may not, result in MYR shares having a 'takeover premium' built in.
Recently we've seen competitor David Jones sold by South Africa's Woolworths Holdings to a private equity firm based in Australia, so how that plays out may affect MYR.
The growth in online business through the myer.com.au portal has been impressive. Will this continue, and is it sufficiently profitable?
What will MYR do with its millions of cash on hand?
Can MYR increase its slender margins?
How much will the mooted 2023 recession affect MYR?
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