I've no idea whether the licensing fees for this Barbie craze are rapacious and whether the whole shebang is creating NPAT for MYR, but this article will be in 'The Australian' business section on Wednesday 2 August 2023:
"...Belinda Slifkas, general manager for childrenswear and toys at national department store Myer said Barbie has been immensely popular across its store network. The department store has also featured Barbie in its iconic Myer windows in Melbourne’s CBD.
“So whether it is the Barbie Corvette or Barbie in her iconic pink and white dress, we have seen the key icons from the film as our key bestsellers.
“We have really got into the spirit of it, creating some great in-store experiences with Barbie windows at Myer Melbourne and in store pop ups in both our Melbourne and Sydney stores.
“Customers were able to strike a pose in Barbie’s iconic Corvette car, as well as be able to walk along the pink carpet, or have a dance in the Barbie disco, and the kids enjoyed free colouring books to use at our colouring areas.
“We are also seeing across other categories, like womenswear, a noticeable increase in the sale of pink clothing and accessories, which is related to the popularity of the film..."
No doubt the Chairman and CEO will mention 'Barbie' at the AGM, not to be held for a while given I assume MYR's FY 23 finished last Saturday (or perhaps Sunday).
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