With Black Friday sales in November and Christmas fast...

With Black Friday sales in November and Christmas fast approaching, you'd hope MYR contact points would see increased activity.

While a website is not the only way to see MYR's range and prices, MYR's come up with the goods.

In November 2023, the Similarweb site suggests MYR's site had 20.5 million visits, up an astounding 33.38 per cent on October 2023. (If you or I look at its site 50 times, that counts as 50 'hits' so the measure isn't perfect when it comes to the number of devices used).

Encouragingly, an average of more than six pages was looked at per visit.

MYR climbed from #4 to #3 in the category of shopping 'online marketplace'. Great!

Also encouraging that more than 28 per cent of site 'lookers' were in the 25-34 year old age group. Across all age groups, above 61 per cent were female: this is also excellent, as we can probably factually assert women 'enjoy shopping' far more than most males, and women buy the majority of home items, as well as Christmas gifts.

Interestingly, although behemoth Amazon had 66.7 million visits to its website, this only rose 6.27 per cent in November 2023 compared to October 2023. I can't make a claim that its visits have plateaued, but the relative lack of growth is surprising.

The catch site (a WES subsidiary) experienced a greater than 25 per cent rise in visits to 10.2 million while Kogan rose 10.2 per cent to 7.6 million, K Mart increased 6.63 per cent to 27.2 million, listed HVN was up 38.66pc to 7.8 million while JBH subsidiary The Good Guys rose 54.38pc to 7.8 million. WOW offshoot Big W increased 17.37pc to 19.4 million, with the MYR website overtaking it.

Let's hope 'lookers' converted into 'purchasers.' Again, one can't draw conclusions given the languid state of the Australian economy.

However the excellent growth of the MYR site tends to bode well for its sales provided conversion rates to sales haven't hugely dropped.