It looks like Myer is also making it moves in Turf war with David Jones and finalising exclusive agreements. Let us see where it leads to , waiting for results .
This article is from the August 31 issue of The Herald Sun Digital Edition. To subscribe, visit http://www.heraldsun.com.au/.
JOHN DAGGE
RETAIL
MYER has fired back at key rival David Jones, signing an exclusive agreement with beauty products maker Aesop.
The deal, which will see Aesop removed from David Jones shelves next month, follows the South African owner of David Jones pulling its Country Road, Politix and Mimco fashion labels from Myer.
The two department stores are moving to tie up more exclusive product offers as they battle to gain an edge in a competitive retail landscape.
South Africa’s Woolworths Holdings owns both David Jones and the Country Road Group whose stable of brands includes Politix and Mimco.
Myer’s deal with Aesop will see the Melbourne-based skincare company open three new product counters in Myer stores in Chermside and Maroochydore in Queensland and Perth in Western Australia.
Myer already operates 11 Aesop counters.
“Myer has had a longstanding relationship with Aesop and we are thrilled to announce that Myer will be the exclusive department store stockist of Aesop in Australia from September,” Myer cosmetics group general manager Sue Price said yesterday.
“Myer is the ultimate beauty destination in the Australian market and the announcement of this exclusive partnership with Aesop adds further strength to our already compelling beauty and grooming offer.”
David Jones last week said it had also secured new exclusive partnerships with fashion brands Kenzo, Scotch & Soda and Nautica. The labels will disappear from Myer over the next year.
The push to stock exclusive brands was unveiled by David Jones as its net profit halved to $63 million for the year to June 24.
Myer is due to release its full-year results — the first financial update to be handed down by new chief John King
— on September 12.
Aesop was founded by former Melbourne hairdresser Dennis Paphitis in 1987 and bought by Brazilian beauty products maker Natura for $70 million in 2012.
Copyright © 2018 The Herald Sun
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