NAN branded A2 Infant Formula coming?, page-3

How poor do you think Chinese people are. Even the economy implode, does it matter to our A2 customer demographic? I don't think so. Those parents who buy A2 in China are at least in the middle class and want to give their children the best they can offer. They should have enough rainy day money in the bank, not like our new CEO. People in China weigh brand heavily rather than the "A2 protein" per se. It does not really matter If other brands make the same product. If you don't spend enough on marketing and do not have a good word of mouth, people will not buy. Nestlé need to worry about internal competition before they can spend heavily on A2 only formula marketing and it takes time to build a loyal customer base, so just relax and wait for the next half year report.