Very interesting reading under websites 1 2 3 4 5...

Very interesting reading under websites 1 2 3 4 5

http://www.agilitynut.com/signs7.html
http://www.smartvision.com/press/000217nasdaq.html


Nasdaq and its parent the National Association of Securities Dealers, is paying the Condé Nast building's landlord, Douglas Durst, $2 million a year to lease the space for its sign - the largest L.E.D. display in the world and the largest single sign of any kind in Times Square.

SMARTVISION created the giant screens used on stage by the Irish rock band U2 and at Ravens Stadium in Baltimore. Making the screen seem real on such a curved surface is the most complicated and costly feature, Mr. Nalven said.

The company envisions similar signs replacing billboards, allowing several advertisers to use the space at different times, tailoring their messages depending on the time of day. “Given the size, resolution and versatility, the screen has the potential of revolutionizing outdoor advertising,” Mr. Nalven said.

In fact, the company is planning similar display for the side of a Covenant House building at 10th Avenue and 43rd Street. That sign will carry advertisements from several companies.

Despite the technology in the Times Square sign, there have been problems, officials acknowledge. The front of the screen is sealed in translucent coating to prevent damage, but water has seeped in from the windows in the screen, causing some damage and technical problems, including arrant flashes.

Nasdaq had the windows installed by a separate company and is looking at ways to correct the problems, SMARTVISION officials said. “On a project of this scope, you expect some problems,” Mr. Amenta said, “There is always going to be something.”



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