Indeed and it's so basic. Instagram drives a lot of what is travel today, there are tens of millions of people following other people whose job is traveling and posting photos. Pay some of these influencers to display Travelan in their posts, and you've gained millions of potential customers. You also have numerous TV shows, dedicated to travelling on network TV (I don't watch it), buy some ad time on these.Invest in some SEO too.
None of this is done by the company, correct me if I am wrong. Money would be better spent on that than on execs packages and bonuses who are not delivering any value to shareholders.
Even if Amazon sells the product directly and the US Army experiments with it, what difference does it make without advertising and marketing?
Nationwide Recall of Romaine Lettuce in USA for E.Coli., page-19
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