That's what I thought a few years back buying in at approx $28 and just after I bought they cut divvies as I watched it bottom somewhere around $14, in some circles it may be considered bluechip but the caveat should be carrying a great deal of risk as it is linked to the POG which is inherently volatile as we have seen.
NCM Price at posting:
$24.47 Sentiment: Hold Disclosure: Held