OK , so why did nea win those customers over? Was it on price...

OK , so why did nea win those customers over? Was it on price alone? Was it on the clarity of the Photos ? What else could it be? Why will Eagleview be better now with sfi technology than NEA? ok lets say they offer equal service to NEA in say 12 months time just like Qantas & Virgin airlines, why is it that Virgin airlines is still in business and growing after so many years? IMO NEA will prosper with or without competition.