Digital and Social Marketing Specialist nearmap, Sydney,...

Digital and Social Marketing Specialist

nearmap, Sydney, Australia

Posted 2 days ago

Job description
We are now seeking an experienced Digital and Social Marketing Specialist to join our growing team.

Reporting to the Vice President of Marketing, you will be responsible for generating awareness and demand that results in the generation of qualified sales leads and enquiries, by planning and running Marketing campaigns across multiple channels.

Your responsibilities will include (but are not limited to):

Executing marketing campaigns - generating leads, identifying and engaging new contacts
Building engagement with prospective users and decision makers in target market niches through managing nearmap's social media presence (e.g.: Facebook, Twitter, LinkedIn) and utilising content you design that communicates nearmap's value when applied to the challenges and opportunities they face.
Analysing and reporting on the end-to-end conversion of generated leads and prospects
Identifying relevant demographic and behavioural characteristics
Gaining feedback from Sales on the quality of leads to fine tune marketing campaigns and content generation
Maintaining accurate cost and revenue data to calculate marketing ROI

Skills and Requirements:
Relevant Bachelor's degree, preferably in Marketing
Experience using Marketo, Hubspot, and SFDC
2-4 years in a B2E/B marketing role
A strong team player with excellent organisation skills and ability to set priorities. Able to work fluidly and at pace in a global, ever-changing dynamic environment
Keeps up-to-date with emerging trends in Digital Marketing landscape
Outstanding communicator with a strong ability to translate complex ideas into creative and compelling campaigns and messages. Clear and concise report-writing skills

Located in the gorgeous Circular Quay, minutes from all modes of public transport, you will love working in this super charged, fast-growth environment where contribution is truly appreciated and rewarded.

https://au.linkedin.com/jobs/view/132351551