"However, it remains a high-risk bet, as it’s vulnerable to...

"However, it remains a high-risk bet, as it’s vulnerable to competition from powerful tech companies like Google, while its failure to post a profit also means it’s probably not your mum and dad’s idea of a good investment."

I disagree with the above risk assessment. Historic data gives it a bit of a moat were someone else to move in. Profitable in Australia and using profits to invest in growth, plus plenty of cash in the bank.