Good point, I think the other key number worth being aware of,...

Good point, I think the other key number worth being aware of, which doesn't show up in the financial statements were referenced by the CFO in the latest CommSec video and it was along the lines of:

We are only at 1% penetration / market share in US market.

So fast forward 5 years, when we have 20%+ of the US, along with Canada, with these markets spitting out free cash flow, which funds global growth into Europe and Asia, while paying some sweet dividends.