Interesting campaign coming up "Australian technology firm...

Interesting campaign coming up

"Australian technology firm Nearmap has released its first above-the-line brand campaign in Australia.

Truth is in the Detail is a new brand platform that demonstrates how its high-resolution aerial imagery, city-scale 3D content, and Artificial Intelligence data sets can give organisations an edge, helping them to make more informed decisions – faster.

Created by The Monkeys, part of Accenture Interactive, the Nearmap brand campaign highlights the firm’s intelligent aerial maps and geospatial data, which cover more than 90% of the Australian population, and how this can empower companies to discover the best visual data insights available in the country.

The integrated campaign will rollout in Australia across broadcast television, social media and digital. The campaign film, titled ‘The Savant’, was directed by Owen Trevor at Rabbit.

The Monkeys creative director Thomas Marcusson says The Savant film uses humour to strike a note...."

"https://www.adnews.com.au/campaigns/nearmap-launches-truth-is-in-the-detail-campaign-via-the-monkeys