Nearmap-relevant - ‘In the news’, page-171

Nearmap, the Sydney based aerial imagery technology and location data company was also exhibiting.

“One of the main products that we’re working with the insurance companies on is our impact response imagery. So we will identify areas that have been impacted by a natural disaster like a fire or a flood and we will go out and proactively fly and capture that imagery,” said Fletcher Hayward (picture immediately below), Nearmap solutions engineer.

The company says its library of aerial images now covers 90% of Australia’s population and are the most frequently updated images of their kind in the world.

“So we can capture when there is actual impact and allow the insurance companies to identify the risks to the properties or the impacted properties themselves,” said Hayward.

The images are good enough, said Hayward, for insurance companies to assess damage claims.

“We’ll do a five-to-seven-centimetre resolution image, so five-centimetre pixels, and with that you can see most of what you’d need to see,” said Hayward.

Nearmap started capturing imagery in 2007. Customer success manager, Jason Tyldsley (pictured immediately below), said much of their image catalogue goes back a decade.

“You can see the actual extent of all the damage that’s happened and all the relative change. We have a time tool in our bespoke website solution that allows you to go backwards and forwards. It’s very powerful imagery,” said Tyldsley.

Hayward said “a lot of the main insurance companies” use their technology. Consequently, Nearmap was busy during the recent flooding across the east coast.

“We flew and captured images of a whole bunch of those areas including Lismore, Ballina, a little in Byron, as well as Brisbane,” he said.

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