That's a very simplistic way of looking at things. For example. AMX recently announced they won ~1M of work from the QLD government... well- there's 4M of work up for that particular project and who do you think is the major player in the Australian market?
There's enough room for multiple players but only one has a worthwhile foothold into the US (the largest market). It takes $$$ and time to expand into the US, much of which AMX lacks at the current time.
Do you know the full list of clients Nearmap has? I think you'd be surprised.
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That's a very simplistic way of looking at things. For example....
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