Agree - remember what happened with Blackmores trying to get into this space. In the Asia markets branding serves as a huge barrier to entry, when it comes to babies and infants the parents aren't willing to change so capturing new parents serves as loyal customers to cycle through their IF stages... This is a discount imo based on fear and the perceived elevated risk based on a new unknown entering the equation.
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Agree - remember what happened with Blackmores trying to get...
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