imho Nestles move is doing A2 a favor here saving A2s heaps of marketing expenses. Moreover the name ATWO I feel like a joke more than a serious product, all these indicated how desperate they are wanting to take the market share. However they already made a mistake at the very beginning by taking a very ugly name for the product. (PS: It's gonna be a torture to ask Chinese customers to pronounce this ATWO)
nestle - doing A2 infant formula, page-95
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