So what if it is commoditised. So are cola drinks, did Coca Cola go broke?
No pioneer company has ever lost its value because of competitors. Did Intel close down because of AMD? Is Apple out of business because of Samsung? Is Toyota out of business because of Nissan? Competitors do get their due market share, but at the same time market size also increases. First mover advantage always offers bigger chunk of the market pie to the poineer. Come back here in late November and then we will say to you "Told you Chip, you were wrong"
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