Complete bs again. 30% of the herds in Europe are not a2 and you have to find the cows and create new herds - 5 years at least to compete. Let me illustrate a similar case. Nestle's said it was going to compete with A2 in China by bringing out an a2 Infant formula product. They had to source the milk from 4 herds in Ireland. The can't sell it on land because they can't provide and supply trail to satisfy the Chinese. So they have been selling their product only on the ecommerce channels. Guess what since February they are selling Illuma a2 at 293 tins a month compared to A2's sales in excess of 10,000 tins per month for all stages. Competition I don't think so.
Did you notice how the Nestle's said the milk would be sourced from "all over". All over where? bs
Nestle Launches A2 in Australia and New Zealand, page-2
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