TRS the reject shop limited

Although both companies are operating in the "bargain" segment...

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    Although both companies are operating in the "bargain" segment of the market, TRS business model is completely different from that of Daiso.

    TRS:
    - Imports parallel goods from overseas, such as cheap confectionery, household goods
    - Sells seasonal goods such as Halloween costumes, Christmas supplies, etc.
    - Buys from overseas wholesaler or manufacturer
    - Price points ranging from cents to tens of dollars

    Daiso:
    - A vertically integrated design/manufacturer/retailer
    - Designs most of its merchandise in-house
    - Produces a lot of its merchandise in their own plastic factory in Thailand
    - Sells them in their own stores at price points a lot lower than TRS, i.e. in Australia, most of them at $2.80, with some items slightly higher (sub $5.00)
    - Daiso's house brand merchandise can not be bought from another retailer

    Below is an article about Daiso's entry into the US market.

    https://www.laweekly.com/how-the-japanese-store-daiso-became-a-phenomenon/

    There is another company that imitates Daiso's success, called Miniso. It's actually a Chinese company, but the branding makes it as if it's a Japanese retailer.

    They have similar concept, home brands sold at sharp price points, but the goods that they are selling are different from Daiso.

    https://miniso-au.com/en-au/
    http://www.miniso.com/
    https://en.wikipedia.org/wiki/Miniso

    Their store count in Australia is already at 32 and growing very fast.

    They only started in 2011, and already has 1,800+ stores worldwide.

    Competition is getting more and more intense and TRS life is not going to get any easier any time soon.
 
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