If I were you don't get bogged down in the numbers. Look at the...

If I were you don't get bogged down in the numbers. Look at the qualitative factors around it then drill down. I wouldn't even look at P/E till I understand the business and I mean properly as well as the risks. Companies like this can be looked at in a binomial fashion. If you're intent on trading then P/E could be more determinant of your entry point but if you're investing that shouldn't play too much of a part imho again. All the best