“The network effect is the simple principle that the more members or users a social network has, the more attractive it becomes for other people to join as well, because the usefulness of the network goes up with the number of users.”
https://www.google.com.au/amp/s/amp.dw.com/en/network-effects-helped-facebook-win/a-40418818
Network effect / moat / unique offering?, page-15
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