Just like it is easy for anyone to build a search engine or...

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    Just like it is easy for anyone to build a search engine or social media platform or even a hamburger store or coffee roaster. It doesn't matter. The consumer likes Google/facebook/macdonaldsNespresso.

    Doesn't need a "moat" (why do people always want a moat?)
    Doesn't need to be unique.
    Doesn't need to be the best, though it helps
    Just needs to become the standard.
 
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