Changing a company logo is no poultry matter. Trust afterpay has done the homework for this new design. Besides, the redesign is only part of the branding exercise. Come with it is the entire brand book revamp.
The current logo is a little complex, which doesn’t translate well to digital. Modern design is all about simplicity. The new logo indicates a sense of connection and direction. It also looks stylish and premium, relevant to the product.
I look forward to its launch.