New Afterpay Branding, page-52

http://www.adnews.com.au/news/afterpay-refreshes-brand-identity-with-new-bondi-mint-hue/utm_medium/twitter?utm_source=dlvr.it&type=yafNews

Based on user research and trend forecasting, Afterpay collaborated with globally renowned colour institute Pantone to create an exclusive mint hue, named Bondi Mint.

The colour was designed to be transparent, fresh, energetic and modern, to align with the attributes and values of the Afterpay consumer.

The logo has evolved from two disconnected triangles, to a continuous “loop”, representing the infinite relationship and connection between Afterpay’s customers and merchants.