I use to have to sit through videos by McDonnell Douglas and General Electric , then later in life POSCO and General Motor videos , they were always serious and took too long , the target market is probably bean counters, techies and engineers so It would be a bit out of place having a bunch of smiley faces , personally I thought this was a slick video and nice and short .
Could have had a printout showing time of flame test and if ambient temperature .
Even with GM there was very little "hoopla" marketing to those in the industry really just competitor vehicle comparisons were shown which this video in part is similar to , that hoopla marketing was in the main left to the dealerships in coordination with an international but in-house finance company.
AJX Price at posting:
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